Some business owners believe that email marketing is a thing of the past. With the onslaught of social media and other forms of communication, emails seem less than impressive. What these people are overlooking, emails are still one of the most powerful ways of communicating. Think about it, every social media site requires their members have email addresses.
Before turning your back on emails, keep in mind that email lists still produce the greatest results. In general, email marketing generates $38 for every $1 spent, a whopping 3,800 percent ROI. There is absolutely no social media marketing that can lay claim to such high percentages.
What is an Email List and Why is it so Important?
Basically, an email list consists of the names and email addresses of people who have given you permission to contact them with opportunities, business updates, and will refer others to opt in. These people visited your site and became very interested in what your business has to offer them. In turn, they became subscribers by joining your email list and the circle is complete. If interested, you can scroll to the bottom of this page to see the opt in for my email list.😉
As mentioned earlier, for every $1 you spend on email marketing, you can expect an average return of $38. Email lists also get a much higher conversion rate than any social media campaign. So, let’s break it down and see how incredibly value email lists are:
Emails Offer A Personal Touch:
Email allows you to land personal messages directly into a user’s inbox. Adding to that, you are never limited by social media site’s policies or algorithm that would limit your reach.
People Are Expecting To Hear From You:
To get your email, a user needs to opt in for your email list and confirm their email address. Someone doing this much work is obviously interested in your business and want to hear from you, therefore they are much more receptive to your message.
Emails Target Your Audience:
Because your subscribers have already shown an interest in your services and/or products, you can provide them high-quality, relevant content that will bring you a targeted range of consumers consisting of existing and potential customers.
You Completely And Totally Own Your List:
Keep in mind, social media platforms such as Facebook or Twitter can change their rules and policies at the drop of a hat. These platforms are not yours, your campaigns and SEO projects can be a waste of time if they change things out. That said, your email list is yours permanently and will never be influenced by the decisions made by other businesses and platforms.
You Are On A Business To Customer Basis:
When you send someone an email, you are having a private conversation with them, it’s not tied to a public platform. They can ask questions, get advice, and get answers from you. This will help you build an atmosphere of confidence and can lead to a stronger bond with potential customers.
Well-known large brands have known this strategy for a very long time. Every year, they spend thousands of dollars on social media campaigns to draw potential customers to their email lists. Large corporations know that email marketing is a long-term investment that will lead to much higher returns. Customers and potential customers will continue to get important information from these businesses at little to no cost to them.
Email Marketing Is Not Dead!
There are many social media experts who will tell you email marketing is dead. They will attempt to convince you that only social media is the chosen avenue in this day and age. Take a closer look at social media sites such as Facebook and Twitter, and see what they required to set up an account. That’s right, an email address.
Social media sites are building their own email list and you’re on it. These sites are owned and operated by very intelligent business people who know how really valuable email lists really are. While there’s no doubt that social media is an excellent way to reach out to people, they also come and go rather quickly. It really wasn’t that long ago when MySpace was a really hot social media site but now its long gone.
People have their own favorite sites such as Facebook and Twitter while others prefer Pinterest and Instagram. Putting things in perspective, over 90% of consumers check their email every single day! While both email lists and social media sites are important for attracting your targeted audience, keep one thought in mind. Spending most of your time and energy on your email list will deliver greater returns.
10 Stats That Will Change Your Mind About Email Marketing
If the reasons mentioned are not enough to convince you then take a look at these 10 stats:
1) Email will be used by 4.3 billion people by 2022.
2) Over 270 billion emails are sent & received every day.
3) Email has higher conversion rates than search and social media.
4) 49% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis.
5) People are twice as likely to sign up for your email list as they are to interact with you on Facebook.
6) For every $1 you spend on email marketing, you can expect an average return of $38.
7) 72 percent of consumers prefer email as their source of business communication.
8) Consumers who purchase products through email spend 138% more than those that don’t receive email offers.
9) 80% of retail professionals indicate that email marketing is their greatest driver of customer retention.
10) Customers who receive automated abandoned shopping cart emails are 2.4x more likely to complete a purchase.
The bottom line, if you have a website for your business and want potential customers to become actual customers, you need to get them in your email list. It doesn’t matter what business you are in, especially if you are online, an email list is the key to attract people to your services or products.
To effectively manage your email list, you wiIl need an email service provider. For that, I would recommend GetResponse. I’ve personally tried quite a few email service providers, and I can say that GetResponse gives you the best value for your money.