Growing a personal brand continues to be a popular trend in 2019, especially among millennials. If you are interested in building an online business then you should definitely look into building your personal brand. There is a saying in sales, people buy YOU and not really your product. They buy into who you are and what you represent. And this is no more important than today’s convoluted marketplace.

Growing your personal brand is probably one of your best returns on investment. If you were able to build a large social following, it is essentially free for you to raise awareness about your skill set and career ambitions. As a result, many opportunities will knock on your door. Still not convinced? Check out my article on 6 Reasons Why a Personal Brand Is Important For Entrepreneurs. On the other hand, if you are eager to grow your personal brand but unsure of what to do then don’t worry. I’ve compiled the top 3 books to help you get started today:

Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business by Chris Ducker

Chris Ducker, an internationally acclaimed blogger and podcaster, has invented the term “Youpreneur” in late 2014 to describe the rise of entrepreneurs who utilize their personal brand as the business model for their businesses. Since then, the Youpreneur model is becoming more popular than ever in all industries. A Youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and personality—their personal brand. Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests. They play by their own rules, and they reap the benefits. Ready to pivot for the last time, guarantee the success of your business, and become the go-to leader in your industry? Chris Ducker will show you how to develop the Business of You and build a future-proof business model.

Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too by Gary Vee

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.

If you’re looking to up your game in social media, or building an online personal brand then this book is a must read. The information is all there, it’s just a matter of you executing.

Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice by Russell Brunson

Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more…

But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.