In this modern age of fast data, getting the correct information at precisely the right time is crucial. Especially for busy entrepreneurs and businessmen, knowing the right things spells the difference between having a banner year for your company revenue-wise or massive lay-offs due to losses. Not to mention, having the right information makes you more competitive in the market place.
Yes, one can get information from online news and blogs. These channels are still very important in keeping yourself abreast of everything about your industry. However, with the proliferation of false information and fakery online, we must be wary of what we read on the internet. And if you are looking to grow your business with tested marketing insights and strategies, there is still no beating the tried and true marketing books. Online marketing resources just doesn’t give that in-depth information needed for you to develop your company or organization.
If you really want your business to grow and rise above the competition, it’s time to organize your reading list for the coming year. The marketing books listed below are a surefire way to improve your marketing processes and strategies. As these books are relatively new (published in the last few years), they are designed to give you fresh marketing insights for today’s consumers. They also focus on contemporary tactics to help you understand tricky new trends in marketing. It’s a brave new world in the marketing arena, and it always pays to be ready.
Crushing it!: How Great Entrepreneurs Build Their Business and Influence – and How You Can, Too by Gary Vaynerchuk
At the top of my list is one of the best marketing books of 2018. It is perhaps the only book you need to read to explode your social media present. Written by New York Times bestselling author and most-sought after social media marketing guru, Vaynerchuk shows us how building your own personal brand can in turn grow your entire organization. Much like the way he did it with his own personal brand and with his companies such as The #AskGaryVee Show and VaynerMedia. If you’re looking to massively expand your company’s social media presence, this book is your blueprint.
This cerebral book about habit formation is a must-read for marketers and entrepreneurs alike. We all LIKE to have new clients. But we all LOVE repeat clients. And how we do that, converting triers to loyal customers, is answered in this book. Eyal discusses the process and pattern of how products and services catch the attention of consumers and eventually turn them into essential must-haves. Based on years of behavioral design research, the science of this book is spot on.
Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim and Renee Mauborgne
From the authors of the best-selling Blue Ocean Strategy (3.6 million copies and counting!), this new book by Kim and Mauborgne is an updated version that includes new researches and case studies outlining the advantages of going blue ocean. Made for the current business climate, countless examples abound of how businesses grew by creating their own niche and in turn become uncontested in that new market space. Entrepreneurs swamped in ultra-competitive markets can gain valuable insights on how to win in their own terms.
What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint by Nicholas Webb
A masterful book in truly understanding your customers, What Customers Crave is an essential guide for your company in creating relevant and engaging experiences designed to keep them coming back and wanting more, and even to recommend your company to others. By learning what customers love and what they hate, and most importantly how to adapt accordingly, the book teaches your company how to manage and surpass changing customer expectations. Not an easy feat!
If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson’s experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.
Start Reading, Start Doing!
It bears mentioning that reading alone will not give you and your company the best year yet. To be massively competitive in your industry, you have to practice and apply what you learn from the books mentioned above. Remember, the more you practice, the better you’ll become. The better you become, the better business you will have.
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