Russell Brunson’s newest book, Traffic Secrets, offers to teach readers how to drive a ton of quality traffic to their websites or sales funnels, which ultimately helps increase sales and grow their online businesses. But with the many challenges that an online entrepreneur encounters, does the book deliver on its promises? Is Traffic Secrets worth reading?
The Challenges of An Online Business
The end goal of any online business is to sell products or services through its website. To achieve this, you as the online entrepreneur must exert every effort to drive traffic to your website to show more people what you have to offer. The more people visiting your site means the more chances that you will make sales. Because of this, you can’t have too much traffic going to your site. Therefore, driving traffic to your site is crucial for your business.
There are different methods of driving traffic to your site. You could use organic search engine optimization or you could engage the public directly through social media marketing. However, no one method is foolproof. There is always a chance that your chosen method that succeeds today may fail tomorrow. On top of that, there will be instances when traffic will be thin out because of other factors. Therefore, you cannot risk exerting all your efforts and dedicating all your marketing resources to just a few chosen methods. You must diversify your sources of traffic to ensure that you have a steady flow. And it is this solution that Traffic Secrets aims to provide.
Who Is Russell Brunson?
Following up from DotCom Secrets and Expert Secrets, Traffic Secrets was written by Russell Brunson, digital entrepreneur and co-founder of ClickFunnels. ClickFunnels is a company that Forbes’s statistics valued at around $300 million and whose sales funnel software is used by more than 100,000 users. The author took what he learned from his businesses and wrote them as the Secrets series, of which Traffic Secrets is the third.
Who Should Read Traffic Secrets?
This book is perfect for entrepreneurs who are trying to grow their business online. If you are struggling with letting people on the internet to know that you and your business exist, then Traffic Secrets is the book you must read!
Readers of Traffic Secrets that have already read DotCom Secrets and Expert Secrets will gain the most from this book as it continues to build on the ideas and concepts shared there.
This does not mean that you will not gain some valuable insight and information if you are new to Russell Brunson and his books. However, it is recommended that you get the earlier books first to get the greatest value.
You see, DotCom Secrets explains the science of sales funnels and how you can use them to build and grow your business online. Expert Secrets on the other hand is focused on the art of building a personal brand and how you can use it to build raving fans and loyal customers.
By pairing these books up with Traffic Secrets, you have the fuel to help grow your business online and generate a ton of quality traffic who are eager to purchase your product or service.
Traffic Secrets Book Summary
Traffic Secrets teaches you how to get prospects, leads, and other potential customers to look at what you are offering on your website. That said, Traffic Secrets is more than just another “traffic” book. It presents evergreen traffic strategies for long-term generation of traffic to your website. It teaches you how to quickly build a list of buyers and followers through various platforms like Google, Facebook, Instagram, YouTube, as well as blogs and podcasts.
The book is divided into 3 main parts:
Part 1: Your Dream Customer
Part 1 of the book deals with what Brunson calls your “dream customer” and how to interact with them to learn their needs and expectations. It also teaches how to get their attention and turning them into traffic that you own and control. In addition, this part of the book will show you the best way to brace your business against online challenges like search engine algorithm changes, as well as how to partner with others who can help you promote your products, generate more traffic, and help you with marketing and customer service.
Part 2: Fill Your Funnel
Part 2 of the book teaches you how to “fill your funnel” with your dream customers. This is done through consistent marketing to attract more visitors, leveraging search engines to help the right customers find your products. It also teaches how to use quality content to attract visitors and keep followers interested, a secret that Brunson used effectively with ClickFunnels.
Part 3: Growth Hacking
Part 3 shows strategies on how to grow your business further. These include designing your landing page in such a way that PR agencies would send traffic to it to learn from you, tapping into the distribution channels of other businesses, converting uninterested visitors into faithful followers who not only buy your products but also promote them to others, and many more.
Traffic Secrets is an excellent resource for anyone who wants to launch and grow a business online. It teaches you how to adapt classic business principles in this exploding business field, using its latent features to your advantage.
Reading it alone will help your business gain more customers and expand to larger fields. But if you read it together with the first two of the Secrets trilogy, you will get a more comprehensive course in building your online business.
Where to Get Traffic Secrets?
If the information I have provided to you makes you at all excited, you are going to love the next part. This book and all of the knowledge that it provides to you, is FREE! All you need to do is pay for shipping and handling (click here).
“You’ve Gotta Be Crazy” Guarantee
Here is what Russell stated on his website: “I 100% guarantee that you’ll love this book, or I’ll return your $9.95 shipping and let you keep the book anyway. That’s right. You don’t even have to send anything back. Just email me or call the number on your receipt and I’ll give you back your money with no question asked.”
All I am going to say is… you’ve gotta be crazy not to take this deal.