If you’ve been involved in any form of online content work, then WordPress is definitely a familiar name. This free and user-friendly platform is the preferred option for creating websites by both newcomers and professionals, especially bloggers.
ClickFunnels is another online solution that’s gaining traction, especially in the digital marketing field. As a quick and effective way to build sales funnels, ClickFunnels is pretty hard to beat.
If you’re trying to figure out which solution is best for your business, remember that WordPress and ClickFunnels are distinctly different online platforms. It’s akin to comparing apples and oranges. WordPress is intended for content creation – think blogs and other informative material. On the other hand, ClickFunnels focuses on getting people to buy your products by developing sales funnels that generate and convert quality leads.
So which platform should you use for your business?
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If you’re in marketing, consider ClickFunnels your new best friend. It systematizes and automates the process (AKA the sales funnel) for generating online leads and converting them into paying customers, who then go on to make repeat purchases. Not sure what a sales funnel is? Click here to learn more.
ClickFunnels offers a lot of benefits for online marketers.
1. Saves Time
The best benefit of ClickFunnels, by far, is that it saves you a lot of time. Sure, you can manually create your marketing funnels and customize to your heart’s content on platforms like WordPress. But are you willing to spend days, even weeks, on this task?
To start with, setting up a simple WordPress site can take hours. You have to choose themes, plug-ins, and so on. Add to that the painstaking process of crafting sales funnels on a platform that’s not originally designed for this task. You need to integrate a myriad of features that can resemble alphabet soup for a non-technical person.
Aside from doing trial and error on an unwieldy platform, you’ll also have to figure out if the sales funnel itself is working. There has got to be a better way.
And there is! The creators of ClickFunnels, Russell Brunson, saw the gap and created a tool that offers a streamlined and effective way to create marketing funnels. In a matter of minutes, you can create a functional sales funnel and start attracting leads right away with this amazing tool. No fuss, just results.
2. Works Seamlessly with Paid Ads
If you want to grow your business, it’s a must to invest in paid advertising. After all, word-of-mouth referrals can only get you so far in a saturated market. And this is where ClickFunnels really shine, since it’s designed for conversion. If you have a funnel that would give you a return of $2 for every $1 dollar you invest into paid ads, then the logical thing to do is to spend all the money you have into paid ads and let the funnel multiplies your money for you!
3. A Supportive Community
ClickFunnels has an active group on Facebook and an affiliate marketing group called Avengers. These strong communities of marketers and online entrepreneurs are inspiring, to say the least, and part of the reason I enjoy using ClickFunnels. It is encouraging to see other people pursuing their passions and reaching incredible goals. Not only that, these successful entrepreneurs often share advice and tactics that you can then use for your own business. I’ve learned not to let my background, circumstances, or resources limit my dreams, and it’s great to interact with people with a similar mindset.
Granted, WordPress also has online communities that provide helpful tips and tutorials on using the latest features. But while these are extremely helpful, they don’t quite offer the same level of enthusiasm for marketing that I’m looking for. ClickFunnels’ online groups provide value, not just in terms of knowledge or skills, but also in terms of inspiration.
Interested in ClickFunnels? Take a chance on the risk-free 14-day free trial to ClickFunnels.
If you’re a writer, blogger, or business, check out WordPress.org. It’s a free, open-source platform that has become the go-to solution for content and website creators. Be aware that WordPress offers a paid hosting service via WordPress.com (note the different URL), which has similar functionality to other web hosts.
Most blogs are created using this platform, which is no surprise, given the following advantages of using WordPress.
1. High Customization
WordPress is way ahead of the pack when it comes to customization, allowing users to build and tweak their website to very specific requirements. From colors, images, layout, tags, etc., the possibilities are endless. Aside from its basic features, WordPress offers a ton of plug-ins, both paid and free. Some of these add-ons are suitable for e-commerce sites and sales funnels. Certain features are exclusive to WordPress users and not found anywhere else. ClickFunnels is also used to build landing and squeeze pages, but it does not offer the same level of customization.
2. Compatible with Organic Traffic and SEO
WordPress specializes in content-based sites, which in turn are ideal for attracting organic traffic. After all, people look for content online using search engines, which often direct them to sites created using WordPress. If you’ve done your homework and implemented SEO best practices, then you’re guaranteed a boost in organic traffic. This, in turn, increases brand awareness and recognition, which will then create high-quality leads. Even if you’re just blogging as a hobby, optimizing your content on WordPress helps you reach a wider audience.
As I’ve mentioned previously, WordPress is a free service. This is the biggest advantage it has over ClickFunnels, which charges a monthly fee of $97-$297 (depending on the plan). ClickFunnels’ $97 plan lets you avail of 100 pages, 20 funnels, 3 domains, 20,000 visitors/month and other features. If you have the budget, the ClickFunnels’ $297 plan comes with unlimited access to its functionality plus tools like Actionetics (email) and Backpack (affiliate program).
On the other hand, the actual content publishing with WordPress is free; but you still have to pay for these things when you use WordPress: hosting, domain, custom themes, and plug-ins. You’ll need to shell out about $15 per year for the domain and $2.95 per month for hosting, plus varying prices for the themes and plug-ins.
Depending on the complexity, you may need to spend anywhere from $200 to $1,000 per year on your WordPress website. Okay, so that is still cheaper than ClickFunnels, but:
Using WordPress Requires A LOT of Expertise and Time
The creators of ClickFunnels put much thought into the platform’s functionality. That’s why you’ll see a lot of templates on ClickFunnels, which reflect the goals of marketers and the need to create your sales funnels ASAP. Since the emphasis is on the conversion rate, not customization, then it’s no surprise that custom features take a backseat. However, you can get your sales funnels up and running within 10 minutes using ClickFunnels. Meanwhile, it could takes days or weeks to get it up using WordPress…
And even if you do have the time to spend on creating a WordPress website from scratch, you still need a lot of niche knowledge to maximize its potential. There are a lot of plug-ins, and they need to be updated all the time. Instead of staying on top of the latest WordPress plug-in and feature, I’d rather stay up to speed on the latest marketing trend or skill in my niche.
Here’s the TL:DR (Too long; didn’t read) version of the things you need to consider before choosing between WordPress and ClickFunnels:
Choose WordPress if you
- Specialize in content (blog, news, etc.)
- Want to have a lot of control over your website’s features
- Plan to maximize SEO and organic traffic
- Have the time to create a website from the ground up
Choose ClickFunnels if you
- Focus on selling products or services for a profit
- Wish to create high-conversion sales funnels that will give you positive returns
- Not tech-savy and want to save time
- Have the budget to invest in paid advertising
It all boils down to your goals. If you’re selling something, then ClickFunnels is a one-stop shop for boosting your revenue with sales funnels. However, ClickFunnels is not designed for content creation. If you want to build a corporate website, online store, or blog, then it’s best to look at WordPress.
Still not sure which tool to use? Use both!
If you want to learn more about the benefits of sales funnel and how ClickFunnels can helps your business then check out this FREE training that Russell Brunson did at Grant Cardone’s 10X event last year, where he made 3 million dollars in sales in just 90 minutes. Yes, you read that right! Three million dollars in sales in just 90 minutes.
You will learn cool funnel-boosting strategies, like:
- How to Instantly Outspend Your Competitors
- How to Get The Best Sales Person On Planet Earth to Close Sales For You 24/7 Without Ever Complaining, Asking For A Raise, Or Taking A Break!
- How to Get The Exact Same Customers Who are Currently Going to Your Competitors Funnels to Start Coming to Your Funnel Instead!
This training was super helpful for me, so I wanted to pass it along to you for 100% FREE. I don’t know if Russell will ever take it down, but I’d recommend you watch the entire presentation while it’s still available.