For any business that has an online presence, traffic is crucial because that is where you get your customers. In case you don’t know what I am talking about, website traffic refers to web users who visit a website. If people aren’t visiting your website, you won’t get customers, and if you don’t have customers, you won’t make any money.
Why exert effort to increase website traffic? Because the internet is a vast sphere with millions of websites, and all of them are calling for people’s attention. If you aren’t attracting enough visitors, your website will be overtaken by more popular ones. And this will translate into poor sales for your business. For your business to survive and thrive, you should create a steady traffic flow from your target customers.
3 Reasons Why Traffic Is Crucial for Your Online Business
- The more traffic you create, the more revenue you ultimately generate.
- If you attract the right audience — those who are interested in what you are selling or promoting — they will likely stay and invite others to visit your website.
- The longer a person stays on your page, the more likely they will sign up for your newsletter or subscribe to receive your promotional content, giving you long-term marketing opportunities.
4 Proven Ways to Increase Your Website’s Traffic
To increase the traffic flow to your website or sales funnel, here are four things you can do to make this happen:
1. Invest in Paid Traffic — Facebook, Google Ads, Remarketing
Paid traffic provides access to prime positioning on the internet. It is specifically geared towards being highly relevant to specific audiences. Paid traffic includes Google Ads, social media ads, and various remarketing providers. It strongly emphasizes generating an effective conversion rate that delivers a satisfactory return on the investment on the cost per visit.
What’s impressive about paid traffic is that it generates accurate data that allows you to measure its success. This is often referred as pay-per-click (PPC) marketing, which is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
With some paid campaigns, the cost per click (CPC) can be high, so you might want to calculate the potential ROI and see if it is worth investing in for your business.
2. Leverage SEO and Organic Search Results
If you want to improve the organic positioning and ranking of your website within the list of results on the search engine results page, do search engine optimization (SEO). There is, of course, an initial investment of time and money to get results through an SEO campaign. But if you do it right, organic traffic and SEO are often more rewarding and effective in the long term.
You can even use SEO in conjunction with paid traffic. As gaining a presence in both organic and paid methods will often double the effectiveness of your online marketing campaign.
3. Focus on Content Marketing
While content marketing is used to improve SEO rankings, this same content can also work as a source of links and referral traffic. A blog is a great place to start. In fact, according to HubSpot, businesses that have regular blog posts get 55% more visitors and 97% more inbound links.
Because of your high-value content, others will most likely use you as a reference, or even invite you to blog as a guest. This is an opportunity for you to build up your link profile and establish your site as an authority in your field.
4. Build Social Media Following
First off, this does NOT refer to paid social media advertisements. If you want to use social media to generate traffic for your website, create a social media presence that encourages a community to visit your site.
Unlike search engines, social media allows you to build relationships with your target audience, often resulting in more qualified traffic. And the great thing is, the bigger your social media audience gets, the bigger your website traffic can get.
Qualified Traffic Over Random Masses
One thing to keep in mind is that a lot of traffic doesn’t necessary translate into sales. Wait a minute, didn’t you just said traffic = sales? Many think any traffic is good traffic when it comes to website traffic. But remember, you are not trying to attract people to your site to just browse and move on.
What you want is to get people who are interested enough in what you are selling and do business with you. If you send a thousand people to your website that is selling a program about advanced real estate investing, but if none of them have ever invested in real estate before or know anything about it, then you aren’t going to get any sales from those visitors. The traffic isn’t qualified.
This is the reason why the traffic coming from the links you’ve spammed all over the internet doesn’t usually convert into sales. Successful marketers will tell you that driving targeted traffic to your site is the key to your conversion rate.
If you want to create repeat customers and generate long-term revenue then don’t just focus on traffic, but rather qualified traffic.
Want To Boost Qualified Website Traffic And Sales?
As an entrepreneur or small business owner, there have been times in our lives where we’ve heard and we believed the idea of: “If You Build It, They Will Come…” Right…?
Well, I am sure by now you already know that is not the case. Your customers will not find you and purchase from you if you don’t have a proven strategy to attract them.
If you are struggling with getting targeted traffic to your website and get people to buy your product or service then there is a game-changing book that just came out that you NEED to read… (and since you can get it for FREE, why not…right?)
Russell Brunson recently launched his newest book called “Traffic Secrets: The Underground Playbook For Filling Your Website and Funnels With Your Dream Customers…”
The best part is? He’s actually PAYING for your copy of the book…for a very limited time, I’m sure. All you’ll cover is shipping.
This book is like no other ‘traffic’ book out there because it’s all evergreen strategy and long-term stuff that you can use to build a list of buyers and followers in record time. No matter what platform you use to drive traffic, including: Google, YouTube, Facebook, Instagram, Podcasts and others.
Hands down, this is the definitive book on traffic and driving your ideal customers and your Dream 100 into your funnels and to your web pages.
What I love about Traffic Secrets is how Russell breaks down traffic so that ANYONE can understand how to build a list of raving fans and buyers using very simple and REPEATABLE strategies.
He shows you step by step how to maximize and capitalize on the 3 types of traffic (find out what they are on Page 83).
When you know how to drive traffic, your business will be profitable!